Awesome Beginnings 4 Children – eCommerce Store

Awesome Beginnings 4 Children – eCommerce Store

Owned by Lisa Boerum | 2008 – 2013

Awesome Beginnings 4 Children was an online retail store, owned by me, Lisa Boerum. Awesome Beginnings 4 Children’s offered products for expectant and new parents and the product line included a two-step, leak-free cloth diaper system consisting of a fitted cloth diaper and a cover. I also offered absorbent liners which were optional and great for overnight use. I offered these fitted cloth diapers in a variety of brands, fabrics, colors, patterns, and styles that included cotton terry, bamboo, organic cotton, and a high-tech stay-dry fabric.

The cloth diaper was separate from the diaper cover which worked together to offer leak-free performance and maximized washability. The diapers and covers had fully-elasticized waist and leg openings that ensured comfort, while breathability, incorporated into the cover, encouraged air circulation to reduce heat build-up. Brands included Sandy’s, One Size, Wizard Duo, and Wizard Uno. I’ve included some samples below.

Other products in the product line included cloth diapering accessories, feeding and breast-feeding products, highchairs, infant and toddler toys, educational products, car seats and booster seats.

The images below are screenshots of the website’s home and store pages when the store was open and the site was still live/open.

Awesome Beginnings 4 Children front/home page

I created this section of the site on WordPress.

Awesome Beginnings 4 Children front/main store page

I created the store section of the site on Zencart.

A sample of Awesome Beginnings 4 Children’s product line.

Many of the diapers that I sold had won awards.