Marketing & Administrative Assistant
The Rachel Scarrella Team at Edina Realty
1. Listing Manager (Listing to Contract)
- Oversaw seller’s listings from initial contact to executed purchase agreement
- Created, printed, and spiral bound “Seller Packets” for prospective sellers
- Created, printed, and spiral bound “Listing Marketing Packets” for at each listing/home
- Traveled to each listing/home on multiple occasions to bring/retrieve a “Coming Soon” sign, “Listing Marketing Packets”, a name rider for the sign, and a sold rider for the sign. I also took initial (coming soon) exterior photos and a video for YouTube
- Communicated with sellers regularly about the status of their listing, the selling process, the next step(s) in the process, etc. Sent information such as “Welcome to the Team”, “Photo Prep List”, “Listing Week – What to Expect”, etc.
- Created a “Key Features” pdf for each listing/home
- Created and posted a coming soon video of each listing/home to Instagram and YouTube
- Added photos, videos, disclosures, and open houses to the MLS once the front desk had input the listing
- Posted each listing/home on Facebook, Instagram, blog, and the website listing page
- Checked listings on the MLS for accuracy (Edina’s listings are entered by the broker office)
- Added listing to “Tuesday Tour” and sent the office a tour request to go out to surrounding offices
- Created and distributed “Open House Letters”
- Posted open houses on Facebook and Instagram
- Created and ordered (for mailing) “Just Listed” postcards for each listing
2. Transaction Coordinator (Contract to Closing)
- Created, printed, and spiral bound “Buyer Packets” for prospective buyers
- Oversaw buyer and seller transactions from executed purchase agreement to closing
- Communicated with clients regularly about the status of their sale/purchase, the buying/selling process, the next step(s) in the process, etc. Sent information (relevant to whether they were a buyer, seller, or both) such as “From Submitting an Offer to Closing”, “You Just Accepted an Offer”, “What’s Included in a Sale”, “Time to Set Up Utilities and Forward Mail”, “Cancel Utilities and Forward Mail”, “Moving Checklist”, “Closing Reminder”, “Closing Survey”, etc.
- Instructed seller on how to order association docs, when applicable, and forwarded these docs to the buyer’s agent
- Traveled to listing/home to hang sold rider once the inspection was complete
- Made sure that inspections and closings were on the calendar, that inspection deadlines were met, and the title company had scheduled the closing
- Researched/looked up gas, electric, water, and trash service providers for each buyer
- Ordered closing gifts
- Posted the sale on Facebook and Instagram
- Created and ordered (for mailing) “Just Sold” postcards for each sold listing and buyer purchase
- Updated listings (to sold status) on blog and the website listing page
3. Marketing Manager
- Managed the agent’s online presence and brand and posted content on the agent’s websites and social media platforms including Squarespace, Edina Realty, Facebook, Instagram, and Bambu
- Created, printed, and spiral bound “Buyer Packets” for prospective buyers
- Created, printed, and spiral bound “Seller Packets” for prospective sellers
- Created, printed, and spiral bound “Market Reports” and mailed them to five homes (researched and selected) that were located close to our sold homes
- Created, printed, and spiral bound “Listing Marketing Packets” and dropped them off for display at each listed home
- Created and ordered (for mailing) “Just Listed” postcards for each listing and “Just Sold” postcards for each sold listing and buyer purchase
- Prepared and mailed marketing packets to expired and cancelled listings
- Designed and ordered personalized closing gift signs, picked them up when they were finished/ready and then gift wrapped them
- Purchased items and created gift baskets for clients as closing gifts or as gifts for other occasions
- Purchased supplies such as cards, wrapping paper, and office supplies both at local stores and online
- Designed and ordered business cards, note pads, printed brochures, invitations, pens, stickers, and cards
- Designed and ordered football, baseball, and yearly calendar magnets for all past clients
- Brought bulk mailings (magnets and other marketing) to a bulk rate mailing vendor for mailing
4. Administrative Manager
- Used and maintained a daily, weekly, monthly, quarterly, and annual task management system
- Managed and maintained contact/client database management program
- Entered all new clients into the Outlook CRM/database and the Edina Realty CRM and updated the entries after closing
- Entered all clients on the bulk mail mailing list after closing
- Added each sale to an Excel “Sale Spreadsheet” and each closed buyer to an Excel “Anniversary Spreadsheet”
- Maintained the office whiteboard with new clients and status changes – coming soon listings, listings, listings with contracts, and buyer purchase contracts
- Scanned closed files and moved folder to the “Past Clients” folder
- Created an operations/training manual, for future admins, that documented all systems, processes, and procedures
View, Download, or Print Lisa Boerum’s Resume
Executive Administrative Assistant
Real Estate – Marketing – Technology
Office & Business Management
Web Design, Development, & Management