Lisa Boerum’s Core Competencies/Strengths
Exemplary planning and organizational skills
S.M.A.R.T. goal setting and achievement
Self-driven, motivated, and energetic
Creating office & business systems, processes, and procedures
Strong technology and internet skills (research and applications/tools) including HTML & CSS
– People come to me for help with their technology problems. If I don’t know the answer, I quickly find it.
Excellent communication and interpersonal skills
Critical, logical, and creative thinking skills
Self-directed learner
Outstanding customer/client service
You will find that many of these skills apply to many of my work experiences and work samples. I have occasionally linked one of the skills to a specific work experience, work sample, or my education; however, please be sure to see all of my experience, work samples, and education (available via the menu).
Keep in mind, I have created many digital and print marketing items for real estate agents over the past ten years. Of course, the real estate agents I worked for are the “owners” of that content so I am unable to share it. This includes elaborate spreadsheets (and formulas); business and marketing plans; and client presentations. I have created some mockup marketing materials as samples.
Skills Specific to
Real Estate
Real Estate License
PSA Certification
Real Estate Systems Development
Real Estate Contracts & Laws
Listing Management
Transaction Coordination
Agent Branding
Build Rapport/Relationships with Vendors
Real Estate Marketing
Administrative Management
Proactive – Anticipate Agent Needs
Business & Marketing Plans
KPIs/Metrics Analysis, Tracking & Reporting
MLS, ShowingTime, TrustFunds
Instanet/TransactionDesk, Authentisign
Trans. Mgmt. Platforms – Dotloop, Skyslope
Top Producer, KVCore, ProKIT CRM
Agent Marketing, ListReports
Realtors Property Resource (RPR)
Multiple Real Estate Platforms/Apps
Review & Referral Solicitation
View Samples:
Real Estate Business Manager
Real Estate Executive Assistant
Real Estate Marketing & Administrative Assistant
Real Estate Administrative Assistant
Office & Small Business
Management Skills
Office Management
Small Business Management
Systems, Processes, and Procedures
Exceptional Planning & Organizational Skills
Business Planning & Business Plans
Marketing Planning & Marketing Plans
Planning, Preparing & Maintaining the Budget
SMART Goal Setting & Planning
KPIs/Metrics Analysis, Tracking & Reporting
Track Costs & ROI
Great Attention to Detail
Small Business Bookkeeping
Quarterly & Annual Financial Reports
Profit & Loss Statements
Cash Flow Statements & Balance Sheets
Sole Proprietor & Corporate Deductions
Payroll Processing
Filing 941 & 940 Returns
Paying Federal & State Payroll Taxes (online)
Prepare for Annual Tax Filings
Excellent Math Aptitude
View Samples:
Real Estate Business Manager
Real Estate Executive Assistant
Awesome Beginnings 4 Children
Awesome Beginnings Childcare
Marketing & Technology Skills
Digital, Print, Email & Social Media Marketing
Presentations, Flyers, Brochures, eBooks
Postcards, Digital and Print Newsletters
Direct mail campaigns including EDDM
Video Marketing and Virtual Tours
Landing Pages
Content Marketing
Multiple Social Media Platforms
Office 365: Word, Excel (Advanced),
PowerPoint, Outlook, Teams
QuickBooks
Google Apps: Docs, Sheets, Slides
Google Apps: Forms, Keep, YouTube
Multiple Task Mgmt. Platforms i.e. Asana
Productivity Apps i.e. Evernote, Trello
Cloud Meeting Apps i.e. Zoom, Teams
Email Platforms i.e. Gmail, Outlook
Custom HTML Emails & Signatures
Email Marketing Platforms i.e. MailChimp
Content Development & Management
Presentations: Print & Digital
Event Planning i.e. Customer Appreciation
Image Editing Platforms/Apps
Web Design/Front End Development
HTML & CSS – Hand Coding
WordPress, Squarespace, Placester…
Chrome/Firefox DevTools
Keyword Research, SEO, & Local SEO
Google Business
Google Search Console
Bing Webmaster
Web analytics i.e. Google Analytics
Strong Internet Research Skills
Market and Consumer Research
Excellent Internet Research Skills
Technology Enthusiast & Proficient
View Samples:
Lisa Boerum’s Work Portfolio
Website Portfolio
Social Media Marketing Plan
Communications,
Relationships & Personal
Excellent Writing & Grammar Skills
Informative & Persuasive Verbal Skills
Informative & Persuasive Writing Skills
Presentation Skills
Outstanding Customer/Client Service
Excellent Interpersonal Relationship Skills
Easily Build Rapport With Others
Focused on Helping Others
Happy, Positive Personality
Courteous, Respectful, and Friendly
Empathetic
Diversity Awareness & Appreciation
Teamwork/Collaboration/Cooperation Skills
Clearly Communicate & Listen to Ideas
Ask Questions for Clarification
Leadership – Former Employer – ABC, AB4C
Leadership – Team Leader
Conflict Resolution & Mediation Skills
Experience Speaking to Small Groups
Emotional Intelligence
Self-confidence
Optimistic
The Glass is Always Half Full!
Strong Work & “People” Ethics
Honest, Trustworthy & Dependable
Self-driven/Strong Desire to Achieve
Self-directed Learner & Enthusiast
View Samples:
Real Estate Business Manager
Real Estate Executive Assistant Position
Awesome Beginnings 4 Children
Awesome Beginnings Childcare
Thoughts…
I regard customer/client satisfaction as highly important and I am very serious about exceeding customer expectations!
Businesses are built on customer retention. Statistics say that it costs five to seven times more to acquire a new customer than it does to keep a current customer. Not only are happy customers repeat customers, they promote your business. Repeat customers refer 50% more people than one-time customers. Existing customers are an agent’s most valuable resource. Focusing on them creates long-lasting, profitable relationships.
One of my favorite quotes sums up how I feel about relationships in general:
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou
Ask Me About…
- My experience working with children.
- My experience working with mentally disabled adults.
- My experience in direct sales.
- My experience speaking in front of small groups (10-50 people).
- My experience in event planning and coordination.
- My experience in fundraising.
- My experience in ecommerce, inventory management, order fulfillment, and shipping.
A copy of my real estate license, certificates, transcripts, recommendation letters, client cards/letters, and other business licenses/documentation are available on request.