I have earned the Pricing Strategy Advisor (PSA) certification from the National Association of REALTORS®.
The National Association of REALTORS® PSA (Pricing Strategy Advisor) certification enhances the skills of a REALTOR® working with either buyers or sellers. Determining property values depends more than ever on professional expertise and competence, the best use of technology, and approaching the pricing assignment from various perspectives.
The course begins by putting the CMA in context on the spectrum of valuation services—which also includes appraisals, automated valuation models (AVMs), and broker price opinions (BPOs). This training is specifically designed to help residential real estate agents and brokers enhance their skills in determining selling and offer prices for properties, creating comparative market analyses (CMAs), and guiding clients through the complexities of valuation.
The Knowledge I Have Gained from This Training Includes:
- The purpose and benefits of CMAs
- How to prepare and deliver a comprehensive CMA Report
- How to guide clients through the CMA
- How to identify appropriate comparable properties.
- Where to find information about comparable properties
- How to adjust comparable properties
- Specific challenges and special situations when making adjustments
- Terminology of pricing and valuation
- The Code of Ethics as it relates to pricing
- The role of supply and demand in pricing
- How to work with appraisers and appraisal reports.
- How to hone my pricing skills and practices
- How to keep my pricing skills up to date
